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If you want strong hair, say goodbye to harsh shampoos.


Introducing L'Oréal's first sulfate-free haircare that gently injects strength in just one wash.

L'Oréal's EverStrong is a new premium haircare brand that offers formulas so gentle, yet so strengthening. The EverStrong Sulfate-Free Fortify System* contains our patented Bio-Ceramide Complex, which strengthens the hair fiber, helping it resist breakage. Choose from HYDRATE, RECONSTRUCT and BODIFY shampoos, conditioners and treatments to address your specific haircare needs.

* EverStrong system of shampoos, conditioners and treatments.


A Gift For You
Purchase two or more EverStrong products and send your original receipt to SELF to receive a new hairbrush! Visit the EverStrong custom webpage on SELFConnected.com for details.*

*Send your receipt to: SELF Magazine, EverStrong Gift, 4 Times Square, 5th Floor, New York, NY 10036, Attn: M. Catapano. Offered while supplies last. Receipts must be received by May 5, 2010. Purchase must be made on one receipt to apply. Limit one gift per person/household. ARV of gift is $10.